In a fiercely competitive retail world, every element of product packaging counts. Marketers need to understand all influences that attract consumers to invest in their brands. Trends in packaging reflect the demands of consumers that tend to become primary factors in the success of winning brands.
To understand current trends in printing for the retail industry, we need to get to grips with design thought. Retail displays have taken on a technologically advanced look with myriad displays that range from large format posters, building wraps, elegantly designed and printed Lamas to carefully designed structures interspersed with electronic monitors and LED displays flashing creative messages. Printing and packaging